Working at a car dealership can be an exciting career choice, offering opportunities for growth, competitive salaries, and the chance to build customer service and sales skills. Whether you’re looking to start as a sales associate or want a position in service or management, securing a job at a car dealership requires preparation and a strategic approach. Here’s a step-by-step guide to help you land your dream role.
Guides
Understand the Different Roles in a Dealership
Car dealerships offer a variety of positions, and understanding these roles helps you target your application. Common positions include:
Sales Consultant: Focuses on selling vehicles and building customer relationships.
Service Technician: Repairs and maintains vehicles in the dealership’s service department.
Finance Manager: Helps customers with financing and insurance options.
Receptionist: Manages customer inquiries and ensures smooth office operations.
Lot Attendant: Keeps the dealership lot organized and assists with vehicle preparation.
Management Roles: Oversee operations, sales, and customer satisfaction.
Research the Dealership
Before applying, learn about the dealership to tailor your application:
Brand Focus: Understand the brand of cars they sell and the dealership’s target customer base.
Company Values: Read reviews, visit their website, and note any unique aspects of their business, such as customer service awards or community involvement.
Key Contacts: If possible, identify hiring managers or key personnel.
Build Relevant Skills and Experience
Most dealerships prioritize customer service and sales skills. Strengthen your qualifications in these areas:
Customer Service Experience: Roles in retail, hospitality, or any customer-facing job help build valuable interpersonal skills.
Sales Experience: Even if it’s outside the auto industry, a background in sales demonstrates your ability to close deals.
Technical Skills: For service positions, certifications like ASE (Automotive Service Excellence) can give you an edge.
Communication Skills: Strong verbal and written communication skills are critical for almost every role.
Create a Tailored Resume and Cover Letter
Your application materials should highlight your strengths and enthusiasm for the position:
Resume: Focus on relevant experience, such as customer service, sales, or mechanical skills. Use bullet points to detail accomplishments, like exceeding sales targets or resolving customer complaints effectively.
Cover Letter: Personalize it to the dealership. Mention your passion for cars or the brand they sell and emphasize how your skills align with the role.
Leverage Your Network
Networking can open doors at car dealerships:
Industry Connections: Reach out to friends, family, or acquaintances who work in the automotive industry.
Social Media: Use LinkedIn to connect with dealership employees or hiring managers. Engage with their posts or share insights to get noticed.
Job Fairs and Events: Attend automotive industry events to meet dealership representatives and learn about job openings.
Prepare for the Interview
A successful interview is key to landing the job. Here’s how to get ready:
Research Common Questions: Be ready to discuss your sales or customer service experience, problem-solving skills, and motivation for working at the dealership.
Show Product Knowledge: If applying for a sales or service role, demonstrate familiarity with the vehicles or services they offer.
Emphasize Soft Skills: Highlight your communication, teamwork, and negotiation abilities.
Dress Professionally: First impressions matter. Wear business attire to show professionalism.
Highlight Your Enthusiasm for Cars and People
Car dealerships value employees who are passionate about vehicles and helping customers. Showcase this passion by:
Sharing personal stories about your interest in cars.
Demonstrating excitement about helping customers find their ideal vehicle.
Showing curiosity about the dealership’s inventory and services.
Follow Up After Applying or Interviewing
After submitting your application or completing an interview, send a follow-up email:
Express Gratitude: Thank the interviewer for their time.
Reiterate Interest: Highlight why you’re excited about the role and how you can contribute to the dealership.
Stay in Touch: Politely inquire about the next steps in the hiring process.
Be Persistent and Open to Entry-Level Roles
If you’re new to the industry, consider starting in entry-level positions like receptionist or lot attendant. These roles allow you to gain experience and prove your value, potentially leading to promotions in the dealership.
Consider Certification and Training Programs
Enhance your appeal to dealerships by pursuing certifications:
Sales Training Programs: Courses in sales strategies can improve your credentials for sales roles.
Automotive Service Certifications: Certifications like ASE for technicians make you a strong candidate for service roles.
Finance Training: Courses in auto financing can boost your chances of securing a finance-related position.
FAQs
Do I need prior sales experience to work at a car dealership?
While prior sales experience is helpful, many dealerships offer training for entry-level sales roles. Strong communication and customer service skills are often just as valuable.
What certifications can help me get hired at a dealership?
For service roles, ASE certifications are highly regarded. Sales training or finance courses can also boost your qualifications for sales and finance positions.
How can I stand out in an interview at a car dealership?
Show enthusiasm for the role and the dealership’s brand, highlight your customer service skills, and demonstrate product knowledge about their vehicles or services.
Final Thoughts
Getting a job at a car dealership requires a mix of preparation, relevant experience, and enthusiasm for the role. By researching the dealership, building your skills, and tailoring your application, you can stand out as a top candidate. Whether you’re passionate about cars, customer service, or sales, dealerships offer a dynamic environment with opportunities for growth and success.
