Christmas may be just past us, but most brands will already be reviewing their data from the festive campaign season and seeing how they can adapt things for Christmas 2025! Data is key to marketing campaign success, and it needs to be collected reliably, thoroughly and in a way that is valid and ready for interpretation. With this solid database, which should grow continually throughout the year, managers can make stronger decisions.
Optimising campaigns for maximum ROI
It helps to use a data analysis company such as https://shepper.com/ to get the best possible results from your marketing data. Data companies work with highly complex data to extract trends and valuable insights that can help guide any marketing campaign, saving marketing managers time and money. This one activity alone can vastly improve your marketing results.
Gather data reliably
Once your marketing data gathering systems are in place, build a robust framework to assess and analyse the data. This provides clear insights for planning. For example, women tend to start shopping for Christmas as early as September and men start later, usually into December. By knowing these things, you can begin to plan your seasonal campaigns well in advance. Data insights will also tell you how to plan pricing promotions for the Christmas period and help you to consider products and other key factors such as distribution and promotional materials if you sell via retailers.
Ask what worked well before
In addition to having numerical data, you can work within your marketing team and engage with the sales team to find out which actions worked well from a broader and more holistic perspective. Sometimes simple sales figures aren’t the whole picture. Did your campaign in 2024 ramp up more leads for 2025, for example? Were resources stretched to the point of breaking or well managed? Get a full picture and then document your findings so that you are ready to hit the ground running later this year.
These steps will all help to set you up for success well and truly in advance, for the best Christmas campaign.
