To maximise the value you see from your HTML banner advert campaigns, it is important to ensure they are positioned in locations where they will drive optimal levels of engagement, conversions, and exposure for your business.
Let’s take a closer look at some of the best placement decisions you can make for your next ad campaign.
1. Above the fold banner ads
Above the fold ads are placed on a web page where they are visible to audiences without the need to do much, if any, scrolling. This Forbes article explains that website visitors typically spend more than 50 per cent of their time engaging with content above the fold; as such, this ad placement will typically require more financial investment but might be worthwhile on high-traffic web pages that are likely to deliver large volumes of clicks and engagement.
2. Sidebar banner ads
Ads that are positioned alongside the primary content on a web page are likely to attract lots of attention and secure good levels of engagement. As with any banner advertising strategy, it is important to ensure your HTML5 banners are eye-catching and communicate a very specific message to your target audience.
The most successful banner ads use rich media and animations to stand out from the rest of the content on a web page. These can be created by agencies such as https://thebannermen.com/banners/animated-ads/html5.
3. Middle of the page ads
While bottom of the page ads can still be easily overlooked, banner ads that are positioned in the middle of the page, perhaps close to a call-to-action, can earn good levels of engagement. This placement will typically only drive meaningful results on a highly engaging web page; however, it is a great option if an above the fold placement exceeds your budget.
